Interlinking Related Content on Social Networks

February 7th, 2010

Creating content by group allows authors to interlink pages by topic, which in turn seems to drive traffic much more effectively than having a stand alone page.

An example of this can be seen on Squidoo, a web 2.0 site. An older series of lenses included 6 species of American salmon. Next in the series was a lens for Arctic char, a related fish:

More recently, lenses were added for several North American freshwater trout:

brook trout
brown trout
lake trout
rainbow trout

During the research the process,  several other species  were noted that may warrant additional pages.

To compliment this content one or more categories of T shirts, stickers and other artwork were created for each species, some of which can be displayed on pages where content exists related to each species.

An example of  this can be seen in this  section for rainbow trout artwork.

More examples of products create to accompany content can be seen in this category of fish art.

Promoting content is also easier as a group. The technique allows creation of articles that provide important backlinks to several pages at once.

Examples of this can be seen in these articles:

Trout and Char of North America

Trout and Char Art

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Increasing Web Traffic via Niche Article Submissions

October 18th, 2009

Niche article directories are good sites to publish articles to.  Most niche link directories also accept article submissions. These are excellent for creating backlinks as well as driving human traffic to your business.

The most important aspect of having niche articles published is that they tend to send visitors to your site that are looking for your product or service, not just random one time visitors that don’t offer much potential as customers.

This list includes some examples of specialized link directories and article directories:

Art-Craft-Collectible Article Directories:

www.nautical-art.org

www.collectibles-articles.com

articles.sellingcraftsonline.com

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Virginia Saltwater Fishing News Blog

October 10th, 2009

Virginia Saltwater Fishing is a news portal which provides the latest in fisheries issues, regulations, safety and other news of importance to the Virginia fishing community.

Our goals include the eventual expansion of the site to include guest posts and reports from area fishermen, guides and charter boat operators.

The site is located at: http://www.virginia-saltwater-fishing.com/.

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Christmas Gift Ideas for Fishermen, Boaters, Outdoor Enthusiasts

October 10th, 2009

Looking for Christmas gifts for outdoor enthusiasts? Visit Outdoors USA online store to find Fish and Fishing T Shirts, Chesapeake Bay T Shirts, Sailing T Shirts.

Regional themed gifts include t shirts and other items for Virginia, Chincoteague Island – Chincoteague Pony, Virginia Beach, Maryland, Delaware, North Carolina, Chesapeake Bay and Delmarva.

Nautical gift ideas can be found at Nautical Art.

More Christmas Gift Ideas

Fishing T Shirts

Christmas Gifts for Anglers

Christmas Gifts for Hunters

Nautical Christmas Gifts

Christmas Gifts for Birdwatchers

Christmas Gifts for Outdoor and Nature Enthusiasts

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FTC Censors Bloggers, Social Media Users

October 7th, 2009

The Federal Trade Commission has released its revised guidelines concerning the use of endorsements and testimonials in advertising. The revisions include a focus on “bloggers” and social media users, requiring them to properly disclose when they have received payment in the form of either money or product from a company or organization and produce content regarding said company or organization. According to reports, bloggers can be fined up to $11,000 per post for not disclosing. Critics of the new regulations consider this just another suppression tactic by government thugs.

Footnote:

No payment in the form of either money or product from a company or organization is associated with this post!

Update:

An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them.

See:

http://www.webpronews.com/topnews/2009/10/16/key-perspectives-on-the-ftc-blogger-guidelines

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Fresh-Seafood.Net Moves into Google, Bing Top 10

October 3rd, 2009

www.fresh-seafood.net, a consumer information website about worldwide seafood has achieved first page rankings for critical seafood industry search terms such as “fresh seafood”, “seafood recipes” and other key phrases.

The site owner explained the importance of the upward movement on Google, Bing and other search engines saying, “This has a huge impact on our business. The search term ‘fresh seafood’ is extremely competitive and companies that need to reach seafood consumers could really benefit from this. Our website offers very affordable advertising space and the recent upward movement in search engine rankings make our site even more of a value now.”

The site blueprint places an emphasis on consumer issues and industry trends. The site has a variety of tools that provide consumers with seafood sustainability progress, certification news and other industry achievements.

Part of a family of inter-related websites, the site includes seafood recipes, news, events, photo galleries, articles and a worldwide directory of seafood businesses and organizations. Its sister site, www.commercial-fishing.org provides information for worldwide commercial fishing industries and related services.

Other sites in the family offer information on related subjects such as nautical art, saltwater fishing and several regions where seafood harvests are important components of the economy, culture and lifestyle.

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Creating an Arts and Crafts Website – Part II

September 27th, 2009

This following is Part II of Creating an Arts and Crafts Website

Once the business owner has a clear set of goals for attracting customers via the internet, a good idea is to create a list of features that are needed for the website. A blueprint of the site may include only a single page or a menu which includes several pages. Essential to any arts and crafts website is the home page, which may feature a few photos and a brief description of products and services. Larger sites will have a full menu on the home page, listing all the important sections that clients may need to access.

Many crafters and artists will need a photo gallery which accurately depicts the products they offer. For some artists, this section may include descriptions, pricing and in some pricing even and a buy now link.

Many artists will include sections on their experience, influences, sales policies, upcoming events and other important information. These sections can eliminate mix-ups and provide customers with a clear understanding of the products and services available from the artist.

Some arts and crafts venders include a blog on their website. Blogs, news pages and events sections are extremely popular among audiences and can be a vital tool for building a portfolio of repeat customers. Most blogging tools combine artist’s entries, photos and guests comments to create an interactive experience that attracts a loyal following of readers throughout the season.

Once the website is launched, a specialist can show you cost effective ways to improve your search engine ranks, target specific search terms and bring more readers to your site. The end result of these steps should put more paying customers aboard your boat.

For help with setting up an art or crafts website, improving your search engine rankings or online advertising, visit Daybreak Web Designs.

Back to Creating an Arts and Crafts Website – Part I

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Times To Remember Photography and Videography Services

September 27th, 2009

Times To Remember Photography and Videography Services announces an expansion of services in Denver Colorado and surrounding areas. The company is one of the few Colorado photographers that specialize in customized child photography.  The photographer captures images of children which are available as is or digitally placed in custom graphics to create fantasy, whimsical or themed works of art for a variety of occasions.

Kristine Tochtrop, owner of Times To Remember explained the popularity of this style saying, “we use computer graphics to create custom backgrounds, and merge subjects into the chosen layout. The finished product can have a cartoonish, fairy tale, angelic or other fantasy theme.” The same techniques are available for adult photo shoots as well.

The photographer explained that “we can use this same form of layout for weddings, prom dates or other important occasions. We enhance the original shot, change the background, and the subjects appear to be somewhere else.” This fantasy style is of photography is extremely popular and many clients choose this type of layout. This style has become very popular for portraits destined for family and holiday gifts.” The company also offers unique animated photo album/slide shows in video format, for babies and children.

Times To Remember videography services are similar, offering a variety of enhancements to video footage, including transitions, music, slide shows and other techniques and effects. With 2 photographers and 2 videographers, the company is capable of handling large or small weddings, family reunions, dances, dinner parties and other events.

For more information, visit: www.times-2remember.com

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Tools for Blog Promotion

September 23rd, 2009

These sites are resources for promoting your business blog. In addition to attracting a human audience, creating a profile page on these sites can help your site get indexed by Google and other search engines

The list:

http://www.technorati.com/

http://www.mybloglog.com/

http://www.blogcatalog.com/

http://www.blogged.com/

http://www.networkedblogs.com/

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Tools for Finding and Checking Backlinks

September 16th, 2009

1. Google Webmaster Console

http://www.google.com/webmasters

Webmaster console is a reputable source for backlink checking.

2. Yahoo SiteExplorer

http://siteexplorer.search.yahoo.com

You can see up to 1000 backlinks for every domain but results include nofollow links as well. You can also export backlinks to TSV file.

3. Google link command

Using the link command with your website name can return backlinks for a site. Users report that the number of links to websites using the link command in Google is usually less than the number of links seen in Google webmaster console.

link:www.yourwebsite.com or link: yourwebsite

4. Google Allinanchor command

Using the allinanchor command with your website name can return a lot of backlinks for your site. This method may return links which were not reported by the google link command or yahoo siteexplorer.

allinanchor:www.yourwebsite.com or allinanchor: yourwebsite

One disadvantage of the allinanchor command is that if a website name is a generic phrase, results may contain text that are not links.

5. Backlink Tools

http://tools.seobook.com/backlink-analyzer, http://www.seoelite.com

These tools usually compile a report of backlinks along with other useful information like Google Pagerank, Alexa rating, etc.

6. Alternative search engines

These search engines give information about backlinks:

MSN – uses link operator like G or Y – link:http://www.yourwebsite.com
Exalead – uses link operator like G or Y – link:http://www.yourwebsite.com

7. Google alerts

http://www.google.com/alerts

Google Alerts can be configured to check domains periodically and send a notification email when a link is located on the web. This will detect most new links but the tool also locates pages where only a domain is mentioned but no real link is present. Google Alerts are not considered to be extremely accurate and some errors have been reported.

8. BacklinkTracking.com

http://www.backlinktracking.com

This tool reports daily how many new backlinks have been indexed by Google for a given domain. The tool can verify links, detect no-follow status and calculate pagerank of pages.

9. Backlink Watch

http://www.backlinkwatch.com/

This tool has an excellent reputation among the SEO community. It returns up to 1000 backlinks, checking for PageRanks, nofollow and other attributes.

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