Web Designs for Small Business

Creating content by group allows authors to interlink pages by topic, which in turn seems to drive traffic much more effectively than having a stand alone page.

An example of this can be seen on Squidoo, a web 2.0 site. An older series of lenses included 6 species of American salmon. Next in the series was a lens for Arctic char, a related fish:

More recently, lenses were added for several North American freshwater trout:

brook trout
brown trout
lake trout
rainbow trout

During the research the process,  several other species  were noted that may warrant additional pages.

To compliment this content one or more categories of T shirts, stickers and other artwork were created for each species, some of which can be displayed on pages where content exists related to each species.

An example of  this can be seen in this  section for rainbow trout artwork.

More examples of products create to accompany content can be seen in this category of fish art.

Promoting content is also easier as a group. The technique allows creation of articles that provide important backlinks to several pages at once.

Examples of this can be seen in these articles:

Trout and Char of North America

Trout and Char Art

Niche article directories are good sites to publish articles to.  Most niche link directories also accept article submissions. These are excellent for creating backlinks as well as driving human traffic to your business.

The most important aspect of having niche articles published is that they tend to send visitors to your site that are looking for your product or service, not just random one time visitors that don’t offer much potential as customers.

This list includes some examples of specialized link directories and article directories:

Art-Craft-Collectible Article Directories:

www.nautical-art.org

www.collectibles-articles.com

articles.sellingcraftsonline.com

1. Google Webmaster Console

http://www.google.com/webmasters

Webmaster console is a reputable source for backlink checking.

2. Yahoo SiteExplorer

http://siteexplorer.search.yahoo.com

You can see up to 1000 backlinks for every domain but results include nofollow links as well. You can also export backlinks to TSV file.

3. Google link command

Using the link command with your website name can return backlinks for a site. Users report that the number of links to websites using the link command in Google is usually less than the number of links seen in Google webmaster console.

link:www.yourwebsite.com or link: yourwebsite

4. Google Allinanchor command

Using the allinanchor command with your website name can return a lot of backlinks for your site. This method may return links which were not reported by the google link command or yahoo siteexplorer.

allinanchor:www.yourwebsite.com or allinanchor: yourwebsite

One disadvantage of the allinanchor command is that if a website name is a generic phrase, results may contain text that are not links.

5. Backlink Tools

http://tools.seobook.com/backlink-analyzer, http://www.seoelite.com

These tools usually compile a report of backlinks along with other useful information like Google Pagerank, Alexa rating, etc.

6. Alternative search engines

These search engines give information about backlinks:

MSN – uses link operator like G or Y – link:http://www.yourwebsite.com
Exalead – uses link operator like G or Y – link:http://www.yourwebsite.com

7. Google alerts

http://www.google.com/alerts

Google Alerts can be configured to check domains periodically and send a notification email when a link is located on the web. This will detect most new links but the tool also locates pages where only a domain is mentioned but no real link is present. Google Alerts are not considered to be extremely accurate and some errors have been reported.

8. BacklinkTracking.com

http://www.backlinktracking.com

This tool reports daily how many new backlinks have been indexed by Google for a given domain. The tool can verify links, detect no-follow status and calculate pagerank of pages.

9. Backlink Watch

http://www.backlinkwatch.com/

This tool has an excellent reputation among the SEO community. It returns up to 1000 backlinks, checking for PageRanks, nofollow and other attributes.

Coming soon to our main site will be a series of best practices sections, including page and site layouts, blogging, search engine optimization, statistics, social media and more.

A new site allows webmasters and site owners to join, post links and discuss other sources of one way and other backlinks. The site has a forum format and allows members to include several links in their signatures.

This site is http://freebacklinks.iboards.us/

The following list of niche websites offer free resources to organizations, artists and other business owners.  Several of these sites offer business-organization directories where listings are free. Each of the sites accept submissions of press releases, announcements, news, events, articles and other information.

www.tidewater-virginia.net – this site accepts business and organization listings, press releases, news, events, etc. Listings on this site are free and most business categories in or near Hampton Roads are welcomed. The site is in its early stages, more features are forthcoming.

www.virginia-beach-va.net – this site accepts business and organization listings, press releases, news, events, etc. Listings on this site are free and most business categories in or near Virginia Beach are welcomed. The site offers more features at present than the Hampton Roads – Tidewater site.

www.chincoteague-island.net – this site accepts business and organization listings, press releases, news, events, etc. that are related to Chincoteague Island Virginia . Basic listings on this site are free and paid advertising is available.

www.chesapeake-bay.org -  this site accepts press releases, news, events, etc. related to the Chesapeake Bay.

www.nautical-art.org – this site accepts business and organization listings, press releases, news, events, etc. Listings on this site are free but are limited to artists and organizations that offer nautical, maritime or beach art. An artist does not have to produce nautical art exclusively to be listed.

www.fresh-seafood.net – This site includes a directory with categories such as seafood art and regional blogs, which may allows artists to qualify for free listings. In addition to directory listings, artists or organizations can submit news, press releases, events, etc.

www.commercial-fishing.org – This site also includes a directory with categories such as nautical art and regional blogs, so artists may have resources that qualify. In addition to directory listings, artists or organizations can submit news, press releases, events, etc. This site is among the top ranked commercial fishing sites, so being listed here is a good way for artists to get exposed to national and international audiences.

Submitting information to these sites is a good way to gain links to your site, which in turn helps to boost your search engine rankings. Each site directory has a “submit link” button to list your site or simply contact daybreakwebdesigns.com with your business information. Articles, press releases, events, announcements, etc. can be emailed to daybreakwebdesigns.com. We can format those and get them posted to all sites that apply.

In addition to the free tools listed, we offer a wide range of affordable services for small business including online advertising, press releases, article marketing, social media, search engine optimization, backlink building, computer graphics and more.

Before launching a website to represent a charter boat or guiding business, owners may want to learn the basics of website layouts, how to target keywords and phrases, and how to rank highest in search engine rankings.

Setting up a website for your charter boat or guide service is one of the most important decisions of your business. The key aspect of a charter boat or guide website is its ability to be found by your customers. Before selecting a web design company, the business owner should learn the basics of keyword research, create a list of important search terms that relate to their business and choose a specialist that can create a successful site.

Not all web design companies specialize in search engine optimization, so it is important to review past examples of success when choosing a web design company. Do they have existing clients that rank high in search engine results? Are they up to date on the latest technology?

A reputable designer can explain all the factors that influence a website’s search engine rankings, suggest which key phrases might be important and offer services to help your site perform well on Google, Bing and other search engines. After all, the most exquisite and artful website in the world cannot put paying customers on your boat unless they can find you online.

Once the business owner has a clear set of goals for attracting customers via the internet, a good idea is to create a list of features that are needed for the website. A blueprint of the site may include only a single page or a menu which includes several pages. Essential to any charter boat website is the home page, which may feature a few photos and a brief description of services. Larger sites will have a full menu on the home page, listing all the important sections that clients may need to access.

Many charter boat owners will need a photo gallery which accurately depicts the types of charters they will provide. For fishing charters, this may include a collection of photos and videos that show the types of fishing and species caught. Other charters such as nature cruise and sailing charters may need images that focus on local scenery, events and aspects of the boat.

Many charter boat owners will include sections on rates, types of trips, what to bring, driving directions and other important information. These sections can eliminate mix-ups and provide customers with a clear understanding of the services available.

Some charter services include a blog on their website. Blogs, news pages and fishing report sections are extremely popular among audiences and can be a vital tool for building a portfolio of repeat customers. Some blogging tools combine a Captain’s entries, photos and guests comments to create an interactive experience that attracts a loyal following of readers throughout the season.

A charter boat or guide website can also be an important sales tool. In addition to traditional services such as fishing charters, cruises and tours,  many top charter boat operators and guides offer t-shirts, sweatshirts, custom tackle and other accessories. A good website can increase sales of gear which has become a valuable source of income for many businesses.

Once the website is launched, a specialist can show you cost effective ways to improve your search engine ranks, target specific search terms and bring more readers to your site. The end result of these steps should put more paying customers aboard your boat.

For help with setting up a charter boat website, improving your search engine rankings or local, national and international advertising, visit Daybreak Web Designs.