The site owner explained the importance of the upward movement on Google, Bing and other search engines saying, “This has a huge impact on our business. The search term ‘fresh seafood’ is extremely competitive and companies that need to reach seafood consumers could really benefit from this. Our website offers very affordable advertising space and the recent upward movement in search engine rankings make our site even more of a value now.”

The site blueprint places an emphasis on consumer issues and industry trends. The site has a variety of tools that provide consumers with seafood sustainability progress, certification news and other industry achievements.

Part of a family of inter-related websites, the site includes seafood recipes, news, events, photo galleries, articles and a worldwide directory of seafood businesses and organizations. Its sister site, www.commercial-fishing.org provides information for worldwide commercial fishing industries and related services.

Other sites in the family offer information on related subjects such as nautical art, saltwater fishing and several regions where seafood harvests are important components of the economy, culture and lifestyle.