Web Designs for Small Business

The Federal Trade Commission has released its revised guidelines concerning the use of endorsements and testimonials in advertising. The revisions include a focus on “bloggers” and social media users, requiring them to properly disclose when they have received payment in the form of either money or product from a company or organization and produce content regarding said company or organization. According to reports, bloggers can be fined up to $11,000 per post for not disclosing. Critics of the new regulations consider this just another suppression tactic by government thugs.

Footnote:

No payment in the form of either money or product from a company or organization is associated with this post!

Update:

An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them.

See:

http://www.webpronews.com/topnews/2009/10/16/key-perspectives-on-the-ftc-blogger-guidelines

Social media includes the use of tools such as Facebook, Twitter, LinkedIn and other web 2.0 sites.

Social media is becoming an essential tool for area businesses and can be a very efficient method of reaching and communicating with your customers.

In addition to bringing new customers to your business, using social media is a cost effective way to retain existing clients, publish news and special offers and network with other businesses.

If you have thought about using social media for your business or organization, please contact us for a free consultation.  We offer courteous service and reasonable pricing on a wide variety of social media services.