For many artists, creating art comes easy. The hard work begins when an artist tries to sell products online. Although claims abound that all an artist has to do is create a website and sales will start to roll in overnight, this is rarely the case.
For most types of arts and crafts, the artist must choose one of several sales strategies, or, more likely, come up with their unique mix of promotional practices.
A popular strategy is to simply promote an overall brand, and not focus on individual works. The strategy is usually implemented when an artist works with traditional media such as paintings, drawings, sculptures, carvings, etc.
Some artists use networking skills to find a suitable gallery and then hand off the actual sales process to someone else.
A third second strategy focuses on specialized interests. This form of selling revolves around understanding potential buyers. After learning how to recognize a niche audience, the seller must find a way to reach those people.
In other words, there are artists and (potential) buyers. These two groups are often separated by distance, cultures, or the sheer expanse of civilization.
The key to niche sales is to find a way to connect producers of a product with consumers that are seeking these items.
Fortunately internet search engines are indispensible for helping connect users that share a niche interest.
The challenge starts with learning how to present information online in such a way that search engines recognize information as being relevant to a given search term.
Although this task is often done in house, it is often worthwhile for artists to explore options such as having a specialized copywriter create niche content.
The following links give a few examples of online articles or blog posts which target a very specific increment of interest in arts and crafts: