This following is Part II of Creating an Arts and Crafts Website
Once the business owner has a clear set of goals for attracting customers via the internet, a good idea is to create a list of features that are needed for the website. A blueprint of the site may include only a single page or a menu which includes several pages. Essential to any arts and crafts website is the home page, which may feature a few photos and a brief description of products and services. Larger sites will have a full menu on the home page, listing all the important sections that clients may need to access.
Many crafters and artists will need a photo gallery which accurately depicts the products they offer. For some artists, this section may include descriptions, pricing and in some pricing even and a buy now link.
Many artists will include sections on their experience, influences, sales policies, upcoming events and other important information. These sections can eliminate mix-ups and provide customers with a clear understanding of the products and services available from the artist.
Some arts and crafts venders include a blog on their website. Blogs, news pages and events sections are extremely popular among audiences and can be a vital tool for building a portfolio of repeat customers. Most blogging tools combine artist’s entries, photos and guests comments to create an interactive experience that attracts a loyal following of readers throughout the season.
Once the website is launched, a specialist can show you cost effective ways to improve your search engine ranks, target specific search terms and bring more readers to your site. The end result of these steps should put more paying customers aboard your boat.
For help with setting up an art or crafts website, improving search engine rankings, or other services, visit Daybreak Web Designs LLC.