FTC Censors Bloggers, Social Media Users

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The Federal Trade Commission has released its revised guidelines concerning the use of endorsements and testimonials in advertising. The revisions include a focus on “bloggers” and social media users, requiring them to properly disclose when they have received payment in the form of either money or product from a company or organization and produce content regarding said company or organization. According to reports, bloggers can be fined up to $11,000 per post for not disclosing. Critics of the new regulations consider this just another suppression tactic by government thugs.

Footnote:

No payment in the form of either money or product from a company or organization is associated with this post!

Update:

An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them.

See:

http://www.webpronews.com/topnews/2009/10/16/key-perspectives-on-the-ftc-blogger-guidelines